Steve Rothschild

Steve Rothschild is the founder and President of Invest in Outcomes (IIO). IIO is a non-profit organization whose purpose is to pilot a “Human Capital Performance Bond”, an innovative financing vehicle to both improve the productivity of state human service spending and to attract private investment capital for high performing non-profits. A statute was passed by Minnesota in July, 2011 to pilot it.

Rothschild is also the Founder and Chairman of the Board of Twin Cities RISE!, an organization that provides employers with skilled workers, primarily men from communities of color in the Twin Cities area, by training under- and unemployed adults (primarily men of color) for skilled jobs that pay a living wage. Previously he was CEO of Twin Cities RISE! during its first nine years.

He is also a Director of the Greater Twin Cities United Way, an Advisory Board member of the Hubert H Humphrey School of Public Affairs at the University of Minnesota, and a Director of Minnesota Public Radio/American Public Media.

Formerly, Rothschild was Executive Vice President of General Mills, Inc., where his responsibilities included International Food Operations, various domestic divisions, and new business activities of the company.  Earlier in his career at General Mills, he launched Yoplait, USA, a yogurt company, and was its first president.

Rothschild is a past Chairman of Minnesota Public Radio/American Public Media, and board member of the Citizen’s League, the College of St. Benedict, The Bridge for Runaway Youth, the Minnesota Opera and the Minneapolis Society of Fine Arts. He was also founding Chairman of ALTCARE, a joint venture between the Wilder Foundation and General Mills to stimulate innovation in Elder Care. It won the Harvard University George S. Dively award for corporate public initiatives and a President’s Citation for private sector initiatives from President Reagan.  Mr. Rothschild has also served on two Governor’s Committees: Education Standards and Personnel Policies for Education.

Rothschild served on the corporate boards of Donaldson, RTW and Mara-Mi. He earned an M.B.A. degree from the Wharton School, University of Pennsylvania.

Rothschild is the author of The Non Nonprofit: For-Profit Thinking for Nonprofit Success, published in February, 2012 by Josey-Bass, a Wiley imprint. It is available at and at bookstores nationally. Rothschild shares the same principles he used at General Mills and later to found two nonprofits. Every social enterprise can benefit from these rigorous real-world approaches.

Rothschild was awarded the Ordre Du Merite Agricole by the government of France in 1981, and received the Brotherhood Award from the National Conference of Christians and Jews in 1998.  He received the “Leadership and Communication Award” from Toastmaster’s International in April 2001.  In July 2001, Mr. Rothschild was elected an Ashoka Fellow, an international group of social entrepreneurs.

In October 2001, Mr. Rothschild was awarded the “David Preus Servant Leadership Award” from Luther Seminary and in November 2001, he was honored with the “Contributions to Philanthropy Award” by the Association of Fundraising Professionals (AFP), Minnesota Chapter.  In September 2004, Mr. Rothschild became a member of the “Minnesota Volunteers Hall of Fame” sponsored by Minneapolis/St. Paul Magazine.

Mr. Rothschild resides in Minneapolis, Minnesota with his wife Marilyn, a sculptor and a retired entrepreneur.  They have three children and eight grandchildren.