7 For-Profit Principles That Build Nonprofit Success
Purpose establishes an organization’s rationale for existence. It is what an organization strives to achieve, and once that purpose is established, it doesn’t waver.
Metrics have a way of focusing our attention. In a world of limited resources, it’s critical to measure what counts because organizations get what they measure.
There are many elements of marketing—advertising, brand management, and public relations, to name a few—but the most important one is the least often understood by traditional nonprofits: serving your customers.
Successful organizations practice mutual accountability with every stakeholder, whether clients, participants, customers, donors, staff, or government.
An empowered individual can manage his or her emotions, thinking, and behavior to achieve positive, long-term life goals.
Many are accustomed to thinking about social good in terms of moral imperative rather than economic benefit, but every improvement in social good does in fact have monetary value.